Achille Lauro, born Lauro De Marinis on July 11, 1990, in Verona, Italy, has become one of the most provocative and innovative figures in contemporary Italian music. Known for his eclectic style that blends various musical genres, Lauro’s career is a testament to his versatility and creative vision. This article explores Achille Lauro’s age, rise to fame, and life highlights, providing detailed insights into his career and the cultural context that shaped his unique artistic journey.
Early Life and Background
Achille Lauro spent his formative years in Rome, particularly in the neighborhoods of Municipio III, Conca D’Oro, Serpentara, and Vigne Nuove. These areas played a crucial role in shaping his distinctive style, which fuses different musical currents. Lauro is the son of Nicola De Marinis, a former university professor and lawyer who became a counselor of the Court of Cassation, and Cristina, originally from Rovigo. His maternal grandfather, Archimede Lauro Zambon, fought in World War II, and his paternal grandfather, Federico, was the prefect of Perugia.
Growing up, Lauro was heavily influenced by his older brother, Federico, who introduced him to punk rock and underground rap. This early exposure to diverse musical genres would later become a hallmark of Lauro’s eclectic style.
The Beginnings of a Musical Career
Achille Lauro’s journey into the music industry began under unusual circumstances. Left alone in Rome at the age of 14 while his parents moved for work, he started spending a lot of time with his brother, who was already involved in the music scene. This period marked the beginning of Lauro’s deep dive into music, leading him to explore punk rock and rap.
In 2012, Lauro released his first tracks, “Barabba” and “Harvard,” through independent production. These songs quickly gained traction, becoming available for free download and marking Lauro’s entry into the music industry. His involvement with the Quarto Blocco collective further solidified his presence in the underground music scene.
Rise to Fame: The Breakthrough Years
2015: The Year of Success
Achille Lauro’s career took a significant leap forward in 2015 with the release of the EP “Young Crazy EP,” which included the hit track “La Bella e la Bestia.” This EP caught the attention of Roccia Music, which invested heavily in Lauro, recognizing his potential. The same year, Lauro released his second album, “Dio c’è,” continuing his exploration of Christian themes.
Establishing No Face Agency
In June 2016, Lauro made a pivotal decision to leave his record label and establish his own, No Face Agency. This move was driven by his desire to have creative control and produce music that aligned with his vision. No Face Agency’s first major release was Lauro’s third album, “Ragazzi madre,” in November 2016. This album continued to build his reputation as an innovative artist.
Experimental Success: “Pour L’Amour”
The year 2018 was a turning point for Achille Lauro, marked by the release of “Pour L’Amour.” This experimental album showcased Lauro’s ability to blend different musical influences, including Neapolitan music, house, trap, and South American sounds. The album’s eclectic mix highlighted Lauro’s versatility and cemented his status as a pioneering artist in the Italian music scene.
Achille Lauro at Sanremo
Achille Lauro’s participation in the Sanremo Music Festival significantly boosted his visibility and popularity. In 2019, he presented the song “Rolls Royce” at the 69th edition of the festival. The track marked a departure from his previous style, incorporating rock elements and introducing a new genre he termed “samba trap.” The song’s cross-genre appeal resonated with a broad audience, increasing Lauro’s radio play and online popularity.
Continued Success at Sanremo
Lauro returned to the Sanremo stage in 2020 with the song “Me ne frego,” once again accompanied by his longtime collaborator, Boss Doms. This performance further showcased Lauro’s ability to captivate audiences with his unique style and theatrical stage presence.
In 2022, Lauro participated in Sanremo with the song “Domenica,” accompanied by the Harlem Gospel Choir. His performance was well-received, demonstrating his continued relevance and appeal in the Italian music scene.
Literary Endeavors and Entrepreneurship
In addition to his music career, Achille Lauro has ventured into writing. In early 2019, he published his first book, “Sono io Amleto,” offering fans a glimpse into his thoughts and creative process.
Lauro has also shown a keen business sense. In 2020, he co-founded the MK3 booking and management agency with his manager Angelo Calculli and co-creative director Nicolò Cerioni. Additionally, he was appointed Chief Creative Director of Elektra Records, reflecting his influence and leadership in the music industry.
Achille Lauro’s Collaborations and Notable Works
The Hit Single “Mille”
In 2021, Achille Lauro collaborated with Fedez and Orietta Berti on the summer hit “Mille.” The song became a massive success, showcasing Lauro’s ability to create catchy and popular music across different genres.
Representing San Marino at Eurovision
In 2022, Achille Lauro won the “Una Voce per San Marino” festival, earning the opportunity to represent San Marino at the Eurovision Song Contest in Turin. This achievement highlighted Lauro’s international appeal and his capacity to engage audiences beyond Italy.
Musical Style and Artistic Evolution
Achille Lauro’s musical style is a testament to his ability to innovate and experiment. His work spans multiple genres, including punk rock, underground rap, samba trap, and more. This versatility has allowed him to continually reinvent himself and stay relevant in a rapidly changing music industry.
Lauro’s lyrics often explore themes of love, existential angst, and societal critique. His theatrical performances and distinctive fashion sense further enhance his artistic persona, making him a standout figure in contemporary Italian music.
Personal Life and Influence
Achille Lauro’s upbringing and personal experiences have significantly influenced his music. Growing up in Rome’s diverse neighborhoods and being exposed to various musical genres from a young age have contributed to his eclectic style. Lauro’s willingness to embrace different musical influences and push boundaries has made him a trailblazer in the Italian music scene.
Relationship with the Media
Lauro’s relationship with the media has been complex. His bold fashion choices and provocative performances have often attracted both praise and criticism. However, Lauro has consistently used media attention to his advantage, leveraging it to promote his music and artistic vision.
Legacy and Impact
Achille Lauro’s impact on the Italian music scene is undeniable. His innovative approach to music and performance has inspired a new generation of artists. Lauro’s willingness to take risks and explore different genres has set him apart from his peers, making him a significant figure in contemporary music.
Achille Lauro’s Discography: A Comprehensive List
Albums
- Achille Idol Immortale (2014)
- Dio c’è (2015)
- Ragazzi madre (2016)
- Pour L’Amour (2018)
- 1990 (2020)
- Lauro (2021)
Notable Singles
- Barabba (2012)
- Harvard (2012)
- La Bella e la Bestia (2015)
- Rolls Royce (2019)
- Me ne frego (2020)
- Mille (2021)
Conclusion
Achille Lauro’s journey from a young boy growing up in Rome to a celebrated musician and entrepreneur is a testament to his talent, creativity, and determination. His ability to blend different musical genres and push artistic boundaries has made him a unique and influential figure in contemporary Italian music. As Achille Lauro continues to evolve and innovate, his legacy will undoubtedly inspire future generations of artists.
In summary, Achille Lauro’s life and career exemplify the power of artistic vision and the importance of staying true to one’s creative instincts. His contributions to music and culture are significant, and his influence will be felt for years to come.
