Federico Lauri, widely known as Federico Fashion Style, is a prominent Italian hairdresser, entrepreneur, and television personality who has made a significant impact on the beauty and fashion industry. Born on October 5, 1989, in Anzio, a coastal town near Rome, Federico’s journey from a small-town boy with a passion for hairstyling to a nationally recognized brand is a testament to his creativity, determination, and business acumen. This article delves into Federico Fashion Style’s life, his rise to fame, and the key milestones that have defined his career.
Early Life and the Birth of a Passion
Federico Lauri’s love for hairstyling began at a very young age. As a child, he found joy in styling his mother’s hair, using everyday items like toothpicks as makeshift hairpins. This early fascination with hairstyling laid the foundation for what would become a lifelong passion and career. Unlike many children who move on from their childhood interests, Federico’s passion for hairstyling only grew stronger with time.
At the age of 13, Federico decided to turn his hobby into a profession by working at a local hair salon owned by a friend of his father. This early exposure to the world of professional hairstyling allowed Federico to develop his skills and gain valuable experience. His talent was quickly recognized by the salon owner, who saw potential in the young apprentice.
The Beginnings of an Empire
By the time he was 18, Federico Lauri had already acquired enough skills and confidence to open his first hair salon in his hometown of Anzio. This was no small feat for someone so young, but Federico’s determination and entrepreneurial spirit set him apart. The success of his first salon was immediate, and it wasn’t long before his reputation as a skilled hairstylist began to spread.
Federico’s big break came when he met Valeria Marini, a well-known Italian actress and television personality. Impressed by his talent, Marini became one of his clients, and her endorsement opened doors to a world of opportunities. Federico’s clientele quickly expanded to include other celebrities, and his salons became the go-to destinations for Italy’s elite.
The growing demand for his services led Federico to expand his business. He opened additional salons in Milan and Sardinia, two of Italy’s most prestigious locations. These new ventures solidified Federico Fashion Style’s reputation as a top-tier hairstylist and entrepreneur. His salons, known for their over-the-top decor and luxurious atmosphere, attracted a wealthy clientele who were willing to pay a premium for his unique styling techniques.
The Rise to Media Stardom: “Il Salone delle Meraviglie”
As Federico’s fame grew, so did the interest in his work. In 2019, Real Time, an Italian television channel, approached Federico with the idea of creating a reality TV show based on his salons. The show, titled “Il Salone delle Meraviglie” (The Salon of Wonders), premiered to great success. The concept was simple but effective: the show followed Federico and his team as they transformed the hair of their clients, many of whom were celebrities, while also showcasing the day-to-day operations of his glamorous salons.
“Il Salone delle Meraviglie” became a hit, drawing in viewers with its combination of dramatic makeovers, celebrity appearances, and Federico’s charismatic personality. The show highlighted Federico’s innovative techniques, such as the “Fly to Sky,” where hair strands are attached to helium balloons for a unique highlighting effect, and the use of Nutella as a hair dye—an eccentric yet popular method that garnered significant media attention.
The success of the show catapulted Federico Fashion Style into the national spotlight, making him a household name in Italy. His flamboyant style, both in fashion and hairstyling, became his trademark, and his personality made him a favorite among viewers. The show also served as a powerful marketing tool, further boosting the popularity of his salons and expanding his influence in the beauty industry.
Entrepreneurial Expansion and Challenges
With the success of his salons and television show, Federico Lauri continued to expand his business empire. In June 2020, he opened a new salon in the luxurious setting of La Rinascente, a high-end department store in Rome. The grand opening was attended by several celebrities, including Valeria Marini, Tina Cipollari, and Gianni Sperti, further cementing his status as a top-tier hairstylist.
However, Federico’s rise to fame has not been without its challenges. In 2021, he faced backlash for organizing a public event in Naples that violated COVID-19 social distancing regulations. The event drew significant criticism, as it was seen as irresponsible during a time when Italy was still grappling with the effects of the pandemic. Despite the controversy, Federico remained unapologetic, stating that his intention was to bring some joy to people during difficult times.
Federico Fashion Style on “Ballando con le Stelle”
Federico’s desire to push boundaries and explore new opportunities led him to participate in the 2021 edition of “Ballando con le Stelle” (Dancing with the Stars), Italy’s version of the popular dance competition show. His involvement in the show was a natural extension of his flamboyant persona and love for being in the spotlight. Paired with professional dancer Anastasia Kuzmina, Federico showcased his passion for dance, a hobby he had nurtured since childhood.
His participation in “Ballando con le Stelle” was met with mixed reactions. While some viewers appreciated his enthusiasm and dedication, others criticized his performances. Nevertheless, Federico’s time on the show allowed him to connect with a broader audience and demonstrate his versatility as an entertainer. It also reinforced his brand as someone who is not afraid to step out of his comfort zone and try new things.
Personal Life and Public Image
Federico Fashion Style’s personal life has often been the subject of public speculation, particularly regarding his sexual orientation. Despite the rumors, Federico has chosen to keep his private life largely out of the public eye, maintaining a focus on his professional endeavors. However, in 2021, he decided to address some of the speculation by revealing that he is married to Letizia Porcu, with whom he has a daughter, Sophie Maelle, born in 2017 through artificial insemination.
Federico’s decision to share details of his personal life was a calculated move to control the narrative around his public image. By revealing his marriage and family life, he aimed to dispel some of the rumors while also humanizing himself to his audience. His wife, Letizia, manages an online fashion store that reflects Federico’s unique style, offering clothing that embodies the same bold and extravagant aesthetic that he is known for in his salons.
The Federico Fashion Style Brand
The success of Federico Fashion Style extends beyond his salons and television appearances. He has built a brand that is synonymous with luxury, creativity, and individuality. His approach to hairstyling is marked by a willingness to experiment with unconventional methods and a commitment to delivering high-quality results. This combination has made him a favorite among celebrities and clients who seek something more than just a standard haircut.
Federico’s brand is also characterized by its accessibility. While his salons cater to a wealthy clientele, his television show and social media presence have made his work and techniques accessible to a wider audience. Through these platforms, Federico shares tips, tutorials, and insights into the world of hairstyling, making it possible for anyone to emulate his signature looks at home.
Legacy and Future Endeavors
As Federico Fashion Style continues to expand his empire, his impact on the beauty industry is undeniable. He has redefined what it means to be a hairstylist in the modern era, blending entrepreneurship with entertainment to create a multifaceted brand that resonates with a broad audience. His willingness to embrace new opportunities, whether in business or media, suggests that his influence will only continue to grow in the coming years.
Looking ahead, Federico Lauri shows no signs of slowing down. With new salons, potential television projects, and ongoing brand collaborations on the horizon, he remains at the forefront of the beauty industry in Italy. His story is one of passion, perseverance, and innovation, and serves as an inspiration to aspiring hairstylists and entrepreneurs alike.
Conclusion
Federico Fashion Style’s rise from a small-town hairdresser to a national sensation is a story of talent, ambition, and relentless pursuit of success. His ability to turn a childhood passion into a thriving business empire, while also becoming a beloved television personality, is a testament to his creativity and drive. As he continues to shape the future of the beauty industry, Federico’s legacy as an innovator and trendsetter is firmly established, making him one of the most influential figures in contemporary Italian culture.
