Highsnob, a name that resonates within the Italian music scene, is much more than just a stage persona. Born Michele Matera on August 2, 1985, in Avellino, Italy, he has grown to become a significant figure in the rap and pop music genres. Highsnob’s journey from a small-town boy with a passion for music to a recognized name in the industry is both inspiring and illustrative of the challenges artists face in carving out a niche in a competitive environment.
Early Life and Musical Beginnings
Michele Matera spent his early years in La Spezia, a city in northern Italy, where his fascination with rap music began. From a young age, Michele was deeply influenced by the rhythms and narratives of rap, a genre that allowed him to express his thoughts and emotions with a raw authenticity. His interest in music was not just a passing phase; it was a driving force that would later define his career.
During his school years, Michele started writing his first songs, experimenting with lyrics and beats. However, it wasn’t until he made the crucial decision to move to Milan that his musical ambitions began to take shape. Milan, known for its vibrant cultural scene, provided Michele with the opportunities and environment necessary to pursue a career in music seriously.
The Formation of Bushwaka and Early Success
Michele’s first major breakthrough came in 2013 when he joined the collective Bushwaka, adopting the pseudonym Mike24. Bushwaka was more than just a group; it was a creative hub where Michele honed his skills and explored his musical identity. The group’s work culminated in the release of the album “Pandamonium” in 2015, under the label Newtopia, which was co-founded by popular Italian artist Fedez.
“Pandamonium” marked an important milestone in Michele’s career, showcasing his potential and setting the stage for his future endeavors. Despite the success of Bushwaka, Michele decided to pursue a solo career, a decision that would eventually lead him to rebrand himself as Highsnob.
Going Solo: The Rise of Highsnob
In 2016, Highsnob made the bold choice to part ways with Bushwaka and embark on a solo journey. This decision was not without its challenges, but it allowed him the creative freedom to explore new artistic directions. His debut solo track, “Harley Quinn,” released in the summer of 2016, was a testament to his evolving style. The song, with its catchy beat and comic book references, quickly gained traction and was certified gold, signaling Highsnob’s successful transition to a solo artist.
Building on the momentum from “Harley Quinn,” Highsnob released his debut EP, “PrettyBoy,” in June 2017. The EP further solidified his reputation in the Italian music scene, showcasing his versatility and unique voice.
Collaborations and Mainstream Recognition
Highsnob’s growing popularity caught the attention of major players in the music industry. In 2018, he collaborated with Sony Music, a partnership that significantly boosted his career. That same year, he released his first studio album, “Bipopular,” which was a commercial success. The album’s cover, featuring Highsnob showcasing almost all of his tattoos, highlighted his distinctive persona and his willingness to push boundaries.
The release of “Bipopular” was followed by the single “23 coltellate” in May 2019. The song, which translates to “23 Stab Wounds,” was another hit, earning a gold certification from FIMI, Italy’s music industry federation. Later that year, Highsnob released the EP “Yin,” a precursor to his next major project.
The 2020s: Creativity Amidst Challenges
The 2020s brought new challenges for Highsnob, particularly with the outbreak of the COVID-19 pandemic. However, instead of hindering his creativity, the pandemic seemed to fuel it. In May 2020, he released “Wannabe vol. 3,” a continuation of a concept track series that began in 2018. Each installment of “Wannabe” reflected Highsnob’s growth as an artist and his ability to adapt to changing circumstances.
Throughout 2020, Highsnob continued to release new music, including the tracks “Bugie da bere” and “Per odiarti non ho tempo.” These songs were well-received by both fans and critics, further establishing his place in the Italian music industry.
In October 2020, Highsnob released his second studio album, “Yang,” which continued the theme introduced in his earlier EP “Yin.” The album was a critical and commercial success, confirming his strong collaboration with Sony Music.
Sanremo 2022: A Major Milestone
One of the most significant highlights of Highsnob’s career came in 2022 when he was invited to participate in the prestigious Sanremo Music Festival. Sanremo is one of Italy’s most celebrated music festivals and a platform that has launched the careers of many renowned artists. Highsnob’s participation in Sanremo was a testament to his growing influence and recognition in the Italian music scene.
He performed the song “Abbi cura di te” in a duet with the artist Hu, whose electro-pop style complemented Highsnob’s rap and pop influences. The performance was well-received, and it introduced Highsnob to a broader audience, further elevating his status in the music industry.
Highsnob’s Impact and Legacy
Highsnob’s journey from a small-town rapper to a recognized name in Italian music is a story of perseverance, creativity, and resilience. His ability to blend rap with pop elements, his willingness to explore new artistic directions, and his commitment to authenticity have made him a unique figure in the industry.
As of now, Highsnob continues to create music that resonates with a wide audience. His work not only reflects his personal experiences but also speaks to broader themes that are relevant to many people. Whether through his collaborations, solo projects, or live performances, Highsnob remains a significant force in the Italian music scene.
Conclusion: The Future of Highsnob
Looking ahead, Highsnob’s future in the music industry seems bright. His participation in events like the Sanremo Music Festival suggests that he is on the cusp of even greater success. As he continues to evolve as an artist, it will be interesting to see how he navigates the challenges and opportunities that come his way.
Highsnob’s story is not just about music; it’s about the power of following one’s passion, the importance of staying true to oneself, and the impact that one individual can have on an entire industry. For fans and newcomers alike, Highsnob is an artist to watch, not just for his music, but for the way he continues to shape the cultural landscape in Italy and beyond.
